Master Franchising offers those interested in making a bigger investment and taking on more responsibility but at the same time offers great benefit, reward and most importantly profit.

What is a Master Franchise?

A Master Franchise essentially means that you are granted exclusive development rights for a particular geographical location.

There is no limit to the number of territories you acquire so long as you are able to effectively market, control and manage all simultaneously.

As a Master Franchise you are responsible for all business activities (include accounts) related to the running and management of your own business including all legal obligations related to Franchising depending on location.

  Master Franchising benefits

• Exclusive territorial development rights – Nobody else but you can market, supply and distribute Chipstix franchises, products and services within your territory
• Chipstix Ltd does not charge any royalty or advertising fees nor do we insist on account audits saving you not only the hassle but making you all the profits too
• Freedom to market and develop in a number of different ways e.g. Keep the monopoly through self-development and employment; renting equipment coupled with monthly per cut fee (based on the number of Chipstix sold per calendar month) and selling smaller franchise package deals.
• Anyone can franchise – You can offer franchise packages to already established food businesses whether mobile or shop referred to as in-store incorporation
• Trade with your own food outlet as well as offer package deals
• Ability to wholesale and / retail certain franchise products
• Increased earning potential by marketing and selling catering equipment e.g. deep fryers, popcorn machines and juice dispensers, etc as well as mobile units e.g. kiosks to non-franchisees
• The original Franchisor remains the parent of the Master Franchisee as well as sub-franchisee’s in instances where disputes cannot be settled or where either party fails to deliver on their contract and the Franchisor can offer dispute consol or taking back control of 'territory' for future services if obligations are not met.

What are my obligations and limitations?

• The only obligations you have as a Master Franchise are as follows:
• To only use Chipstix format advertising and not to edit or alter the logo or trade mark in way
• To replenish stock directly from Chipstix Ltd and not from a third party (6 months rotating)

• To remain open for business and market the concept to the best of your ability
• Not to negotiate sales or enquiries outside of your territory
• If at the time of purchasing a Master Franchise for an area already established with some regular Franchisees trading the services normally provided by the original Franchisor or previous Master Franchise will be switched over at the time of purchase to the new Master Franchise. 
  
• You will be a key in overseeing the Franchise operations and to address and resolve any issues arising from the Master or sub-Franchisees thereof

Training and support

• Chipstix will provide initial training to key staff conveniently at the Master Franchisees’ principal place of business as part of the standard contract
• The training period is mutually agreed over a period of 14 days
• Introduction to health and safety, product information, customer service, marketing and sales; thereafter refresher courses will be provided as and when necessary
• Ongoing support will be available upon request e.g. large event financial and staff assistance to exhibit
• Telephone and Online Customer support and after sales care always available upon request

Master Franchisee Criteria

Chipstix is very selective of who will qualify as a Master Franchisee. The most important criteria will be a strong net worth and established sales, marketing, and management experience.

To succeed as a Master Franchisee, you will not only need to pursue sales and marketing strategies to attract prospects to the brand, but also to manage the daily and monthly operational activities of your own Franchise and those in your territory. Therefore, a Master Franchisee will likely require two or more people to operate effectively – one person to look after sales and marketing, the other to run the business’ day-to-day needs.

If you want to succeed, you have to put in long hours and work with all kinds of personalities. It's an undeniable fact that some people are more difficult to interact with than others. As a business owner you need to be able to interact well with people from all walks of life. The ability to manage employees also is essential to the success of your business.

• Have you decided that you want to work for yourself and seek a higher level of independence within a Franchise?
• Do you possess the capabilities and / or past working experience that meets the criteria?

see also